Website Design Project for
ACFAOM
Project Overview
ACFAOM (The American College of Foot & Ankle Orthopedics & Medicne) is a national organization that represents all aspects of podiatric practice. They have over 1000 highly educated podiatric physicians as members and is the one professional society in podiatric medicine that represents what most practicing podiatrists do on a day-to-day basis. ACFAOM also provides resources and training, including education and credentialing.
ACFAOM selected SiteHatchery to develop the following for their medical college website:
- Create a modern, clean, and open design
- Responsive development
- Migrate content from the old website and restructure navigation
- Created a member portal
- Impexium Association Management Solution’s Single-sign-on (SSO) API to validate active members, giving them access to member pages
- Member search feature
In this project, layout and function are key. Articles are the main feature with information arranged to be accessible. The priority of the website layout is to be responsive and segmented. Information had to be accessible in two ways, as a general visitor and as a member.
For guests, information is accessible through the website. For members, we developed a custom portal which featured a an easy to navigate dashboard. Members could manage their account with ease, regardless of their device. Members also have access to a knowledge base.
Technologies Used
- Web Design
- Graphic Design
- Mobile
- WordPress
Impact on Business
The new design elevated their brand and the report is that members love it. Using WordPress, the content for the new member portal we developed is manageable. Integrated into the site is a single-sign-on feature. This feature allows users to log into the member portal. At the same time, members are also signed in to their Impexium’s membership software. We are particularly proud of this site.
Here’s what the client recently said of our work…
“My organization had used Jason many years ago to do our website. When we were ready for an update we decided to use his service again. They did a great job. We had a lot of things we wanted but a set budget to work with. He worked with us to ensure that we got all the features we wanted. With, the design we wanted all while staying in our budget. He was very responsive during the design phase. He answered all our questions promptly. He continues to respond quickly to our questions and are even helpful (and patient!) with us when we mess something up. I highly recommend Jason for any website design or re-vamp.”
Thinking Outside the Box
Great information is as important as a great layout. Our developers understand great websites come from balance. A well balanced website entices guests to stay on a page longer by having digestible content. Formatted to include snippets of features which guests would be looking for. By supplying a package of elements on a page, guest interaction will increase. It’s not about quantity, it’s about quality. The goal is to offer interests and features your audience would expect to see when landing on a page. Expectations increase interactions. Guests feel comfortable and are more apt to staying. This is one of the tactics we implemented for our friends at ACFAOM.
“Information should be easy to access, simple to navigate and accessible by any device.”
Project Management Techniques
In any project, it’s critical to have a game-plan. Like a house, our design team will create blue print specific to your business needs.
This is where we strive to separate ourselves from traditional website developers. We care about the final result and it’s important to us to have a clear picture of your dream house. To achieve this result, we have come up with a simple strategy. From start to finish, we will go through a series of questions. We check for form and function to ensure proper operation. We design and style so elements are appear as expected. With each step, we work with our partners and seek approval. There are no hidden surprises when you get the keys to your new place. Together, we stay connected through each step of the process.
